Traditional Digital Experiential Personal

Sunday, January 2, 2011

Chicka-d Website

In an effort to expand our branding and relaunch a new image, I worked with the designer of our company and a graphic artist to put together a new website that was more creative and playful in style. At Chicka-d, we relaunched the new website a few weeks ago, which will help to establish and grow our brand as a college clothing company. We wanted to take a whimsical approach to the creative and appeal to the true college girl.

For this website, I worked with our web development company, Infinity Pro Sports, and made sure that every page was working, every link was linked and every image was properly placed. I added all the content for the site, edited each school's images and plugged them in, connected the retailers with the appropriate schools, developed the campus rep and intern applications, updated all the press clips and launched the style guide.

Each step was tedious and took time, but it was well worth it. This will continue to be a work in progress, but the new site is live!



No comments:

Post a Comment