National Campus Rep Search

I am currently working on recruiting student brand ambassadors for chicka-d. I have set up a national search, focusing on 10 - 12 universities. The objective is to recruit 5 - 8 college girls in our top markets to represent the company during football season at their school. They will host in-store promotions, on-campus events, tailgate parties, fashion shows, etc.

I've launched a viral recruiting campaign that encompasses the use of Facebook, Twitter, email marketing, our website, in-store marketing and a PR push that directs interested students to the chicka-d recruiting webpage. With the help our graphic designer, I've created school-specific flyers that is being used across all platforms.

Since launching the campaign on March 9th, we've already had approximately 60,000 hits on our website, which is 20,000 more than last month. In addition, I sent out 2,869 emails to various universities, and of those, 1,773 have opened the email campaign generating about a 62% open rate.

To take it one step further, I am requesting all applicants post a comment, picture or video clip of them showing us their school spirit on the chicka-d Facebook page and asking them to share our page with their friends, giving them a chance to show us their dedication and win free chicka-d clothing, while generating more followers for us.